Puredata OÜ  ·  Tallinn, Estonia

Software built with
intention

We build focused, thoughtful tools that respect your time and your data.

Our App

A small studio with a clear focus

Puredata OÜ is a software company registered in Estonia. We design and develop mobile applications that solve everyday problems with clarity and restraint — no unnecessary complexity, no data harvesting, no bloat.

Privacy First
Your data belongs to you. We collect only what is strictly necessary to make the product work.
Purposeful Design
Every screen, every interaction is considered. We build less, but better.
Independent
No investors, no growth-at-all-costs mindset. We build for users, not metrics.

Plainly

A personal finance and budgeting app designed to give you a clear, calm view of your money — without the noise. Track spending, set budgets, and understand your finances at a glance.

📊
Budget Tracking
Set monthly budgets by category and see exactly where you stand, updated in real time.
🔍
Transaction Insights
Browse and search your transactions by month, category, or account with ease.
🎯
Financial Goals
Set savings goals and track your progress over time — straightforward and motivating.

Effective date: April 2026  ·  App: Plainly  ·  Data controller: Puredata OÜ, Estonia

Who we are

Plainly is developed and operated by Puredata OÜ, a company registered in Estonia, European Union. As an EU-registered company we are subject to the General Data Protection Regulation (GDPR).

What data we collect and why

Plainly is designed to work locally on your device without requiring an account. If you choose to enable cloud sync (a paid feature), we collect the minimum data necessary to provide it:

Free users who do not create an account have all their data stored locally on their device only. We have no access to it.

What we do not collect

Data storage and security

Cloud data for synced accounts is stored in a PostgreSQL database hosted by Supabase in Frankfurt, Germany (EU). Data is encrypted in transit using TLS. We apply row-level security so that each user's data is accessible only to them.

Third-party processors

Data retention

Your account data is retained for as long as your account is active. If you delete your account, all associated data is deleted from our servers within 30 days.

Your rights under GDPR

As a data subject under GDPR you have the right to access, rectify, or erase your personal data, to restrict or object to processing, and to data portability. To exercise any of these rights, contact us at the address below.

Contact

For privacy-related questions or data deletion requests, contact us at info@puredata.ee. We will respond within 30 days.

Contact

Questions about Plainly, our company, or anything else? We'd love to hear from you.

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Company Puredata OÜ
Location Tallinn, Estonia
Registered in European Union